For 90s-inspired swimwear designed with the modern minimalist in mind, look no further than IT'S NOW COOL. The sun-loving label delivers a curated range of one-piece swimsuits and bikini separates in a range of chic solid hues and perennial prints. Whether you're after a barely-there set for bronzed limbs or a classic silhouette to wear all weekend long, IT'S NOW COOL promises to provide the foundation of any fashion-forward swimwear rotation.

- Soft swim fabric; generous stretch
- Plunge neckline
- Pull-on design
- Thick fixed straps
- Supportive under band